I’ve knocked on a door in 41 states. I’ve pitched everything from home security systems to satellite TV to real estate deals. And if there’s one thing I’ve learned in all those conversations with strangers, it’s this: how you say something matters just as much—if not more—than what you say.

That’s where body language and communication come in. Whether you’re selling a product, raising kids, closing a deal, or just trying to build stronger relationships, your ability to communicate clearly, confidently, and sincerely can change everything.

Here’s what I’ve picked up over the years—and how it’s helped me succeed in business, family, and life.

First Impressions Are Everything

You only get one chance to make a first impression, and most of that comes from your body language before you even say a word. When I was going door to door, I could tell in seconds if someone was going to talk to me—or shut the door—based on how I presented myself.

Am I standing tall? Smiling? Making eye contact? Or do I look unsure, uncomfortable, or rushed?

Even today, walking into a business meeting or talking to a potential home seller, I make sure I walk in with confidence. That doesn’t mean being arrogant—it just means being present. Open posture, firm handshake, warm smile. It goes a long way.

Listen More Than You Talk

This one was tough for me in the beginning. I love talking. I’m a people person. But I had to learn that one of the most powerful parts of communication is actually listening.

And not just “nodding while waiting for my turn to speak” listening—I mean really listening. Paying attention to the words, the tone, and the body language of the person in front of me. Because often, what someone doesn’t say out loud is just as important as what they do say.

In sales, this helped me understand objections and tailor my message. At home, it helps me connect better with my wife and kids. People feel valued when they know they’re being heard.

Your Body Speaks Louder Than Words

Ever said “I’m fine” while your arms are crossed, you’re staring at the floor, and you look like you’d rather be anywhere else? Yeah—we’ve all done it. But here’s the thing: your body tells the truth, even when your mouth doesn’t.

That’s why I pay attention to my own non-verbal cues: how I’m sitting, where I’m looking, what my hands are doing. Am I showing openness and interest—or do I look closed off and distracted?

And I also study other people. When someone shifts their weight, avoids eye contact, or suddenly crosses their arms, I know something’s up. It’s like reading a second layer of the conversation.

Match Energy, But Lead with Positivity

One of the most underrated communication tricks I use is matching energy. If someone’s quiet and reserved, I don’t come in loud and overbearing. If someone’s upbeat and fired up, I match that enthusiasm. It’s called mirroring—and it helps build instant rapport.

But I always try to lead with positivity. I want people to leave a conversation with me feeling better than when it started. Whether it’s a casual chat in the gym, a client meeting, or just talking to my kids after a long day—I bring good energy. It’s contagious.

Confidence Comes from Preparation

People can sense confidence. They can also sense when you’re faking it.

I’ve learned that true confidence in communication comes from knowing your stuff and believing in yourself. Before any big pitch or meeting, I prep. I run through scenarios. I anticipate questions. That way, I’m not guessing—I’m ready.

But even more than knowledge, confidence comes from experience. The more you put yourself out there, the more natural communication becomes. That’s why I encourage everyone—even my own kids—to practice talking to new people, even if it’s uncomfortable. You grow fast outside your comfort zone.

Be Sincere, Always

People can tell when you’re being fake. I’ve never been the slick, fast-talking guy. I believe in being real, being honest, and letting people know that I care.

In sales, that’s what builds trust. In marriage, that’s what builds connection. In fatherhood, that’s what builds respect. People don’t want perfect—they want real.

So I try to be the same guy whether I’m in the office, at home, or on the golf course. I show up with the same values, the same energy, and the same heart. And that kind of consistency builds strong relationships—personally and professionally.

Keep Learning and Adjusting

Communication is a skill—one that can always be sharpened. I still watch speakers I admire, read books on influence and body language, and ask for feedback. Sometimes my wife is the best coach I’ve got—she’ll say, “Hey, you were coming on a little strong in that conversation.” And she’s usually right.

Whether it’s adjusting your tone, pausing to let someone else speak, or learning how to be more present, we can all improve. And every time we do, we get better at connecting with people—and that’s where the real wins happen.

Final Thoughts: Connection Is the Ultimate Currency

At the end of the day, success in life and business comes down to relationships. And relationships are built on trust, connection, and communication. If you can read a room, speak with confidence, and genuinely care about the person in front of you—you’ll win in the long run.

It’s not about saying the perfect thing. It’s about showing up fully, listening well, and making people feel seen and heard.

That’s something I’ve learned from the doors I’ve knocked, the clients I’ve served, and the people I love most. And it’s something I’ll keep working on for the rest of my life.